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Thursday, September 23rd, 2010

Women in the UK, United States, Germany and China said they found men pictured wearing red, or framed in red, more sexually attractive than in other colors, the research on find men published in the Journal of Experimental Psychology showed.James, an author of the study from the University of Rochester, said red was thought to be sexy color for women only.

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“Our findings suggest that the link between red and sex also applies to men,” James said. “For women looking the color made a big difference.” Despite cultural differences related to the color, the findings of women being attracted to men in red were consistent throughout the countries.

The research consisted of seven experiments, some split into two parts, each with a group of between 21 and 50 people aged 19 to 24 years old. Women participated in all the experiments sex dating, while men were included as a control group in one. Women also associated red with higher status, a trend Elliot said is analogous with other primates.

“In chimpanzees, the highest-ranking male turns more red quite dramatically during a competition for primacy,” he explained. “It’s a clear status indicator. Females view that, and they go out of their way to mate with the highest ranking male dating sites available.” The researchers suggested that for men wearing the color may trigger a change in behavior and that something as simple as wearing a red tie could give a more confident business presentation.

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